In the Conrad Challenge, you’ll begin by forming a team of 2-5 students and selecting a coach to guide you through the process. The first stage, the Activation Stage, runs from August to November, during which you’ll complete your registration and start assembling your ideas and resources. This initial phase sets the groundwork for your project, encouraging you to think broadly and strategically about the issues you want to address and the innovative solutions you can develop.

Progressing through the Conrad Challenge, your next step will be the Lean Canvas Stage, where you must finalize your innovative idea and its category. This stage involves detailed planning using the Lean Canvas model to outline your project’s value proposition, infrastructure, customers, and finances. Following this, you'll move into the Innovation Stage. Here, you’ll actualize your concept by writing an Innovation Brief, producing an Innovation Video, and designing a website to showcase your project. The culmination of your hard work occurs during the Power Pitch Stage, where finalists are invited to the Conrad Challenge Innovation Summit. At this event, you’ll present your innovation in front of a live panel of judges and compete for scholarships, entrepreneurial support, and the prestigious title of Pete Conrad Scholar.